Rentoa ? Blog Archive ? Marketing Skills

Some years ago we learned with astonishment and admiration that the Real Madrid football club had negotiated the transfer of Cristiano Ronaldo to a value no less than 94 million euros!. And that exorbitant amount leads to an obvious question: What makes a player like Cristiano has commercial value of that dimension? What he has done to deserve a salary of 9 million euros a year?. "What we pay for is worth it. I paid because it returns the money, and returns it with interest. That is, players in this category make our sponsors, our TV contracts, contracts with sportswear, a dramatically increasing Have you ever wondered how to make a career writing books or articles for various publications? Or are you looking for a viable opportunity second income but do not know where to start?. You do not need special qualifications to be a freelance writer and make money. What you need is ambition, diligence in his art and eager to learn the necessary skills. Of course, you need to read and write in a popular language, especially English to communicate with a large readership and sell their work widely. Starting as a freelance writer is easy compared to what it takes to get into other careers. It is necessary to evaluate your marketing skills so you can choose what to write. What skills or training do you have? Are there issues or events that are more familiar with? What are your hobbies and interests? These and other questions answered, but be established on the road to being a writer. However, it may be necessary to learn the art of handwriting experts and that is why you should take a writing course. There are many writing courses available and appropriate Internet search reveals some, that may be suitable for you. While some courses are full time and may require minimum entry qualifications you can find a lot of others who are part-time and require no special qualifications. A good option is to take a distance learning course and there are several in this category. These give you the opportunity to study at home at your own pace. Among them are those offered by the two schools in the UK and are available for writers around the world possible. One is offered by the Writers Bureau of Manchester United Kingdom. The university offers a course to freelance writing distance learning leading to the issuance of a certificate at the end and gives you a chance to earn while learning to write. The other university is the London School of Journalism, which offers graduate degrees and diplomas in written messages. Many areas of writing are covered by both universities and it is recommended that you enroll in one of these courses to hone their talents and opportunities that go with your study. In case you do not feel like enrolling in writing courses for any reason, all is not lost. There are vast resources on the Internet and elsewhere that you can use for learning to write. You can read several essays on the writing on the Internet written by experienced writers. There are many of them and it's only a matter of knowing how and where to find them. There are also books about freelance writing that may be ordered from bookstores or directly from publishers. A visit to your local library may also be useful in unearthing useful information in writing. Once you have embarked on writing you need to keep a notebook or journal to record wild ideas as they come to mind, or when reading various publications. To find ideas for your writing you need to widely read magazines, newspapers, books, watch TV and so on. Give the news and have a second thought, study critically and ask questions about what is contained in them. Imagine what would have been the situation if the above facts had not. Have passed since how can the situation be made better? What are the effects of these events? Think more about them. Dream and take notes. Now comes the hard part of putting their ideas in black and white. This part can be difficult depending on your circumstances. You may have many ideas that are overwhelmed by the vast amount of information they have collected. You're stuck with lots of information sheets that you have written I do not know where to start. Alternatively, you can only have a few ideas to fit a single page and do not know where to find information to write the rest of your book or article. These are the dilemmas faced by writers at different points in time may reflect the lack of tact in handling their own work. As a writer you have to do proper planning to prevent either of these scenarios you need to have researched your market first, even before investigating the matter. This brings us to the issue of market research. It is necessary to study the audience to know your requirements. In the case of articles, you should study the writers and submission guidelines and some number of publications to know their markets well. Many writers and publications have submission guidelines on their websites. You then have to be familiar with the style guidelines. These are more or less the same as the guidelines of the writers, but may include topics such as spelling, punctuation and other aspects of grammar. It is important to read the style guidelines to prevent items being rejected. If you do not know where to find them then it is advisable to write to the editors of copies. Alternatively, you can find some in libraries and bookstores. As important as market research is research on the topic you want to write. Write down every idea you have about the topic as they come to mind without editing. Turn upside down to get new ideas. Next, decide on the angle and the inclination thereof. The last year has generated a lot of material, which can be used as a basis for his story. Then, depending on the type of article you are writing can do extensive research, taking notes as you go forward. The research could be on the internet, which is a good place to start or publications that are in the library. You may have to buy some books that are not available locally or pay for the photos to media agencies. Alternatively, you can use the services of hired researchers or research organizations. A good source of research papers is the British Library, which can for a small fee to send copies of requested material anywhere in the world. The Library of Congress has a similar service. You can also search for experts in the local directory that can provide useful information. In short there is unlimited scope for research and can only decide on the limit based on the requirements of the article. You must then organize the ideas and research information in a concise and coherent order. This is the face of planning where you decide the structure and format of your article, choose what is relevant and move towards the goal and spirit of your article. Select the ideas of research information and not word for word copy. Be careful to avoid being accused of plagiarizing the work of others or violate their copyright. Write several drafts until the full story has taken the shape and tone you like, check spelling, punctuation and other aspects of grammar and style for each project to achieve a polished article. Not a bad idea if you seek a second opinion from his colleagues before preparing the final draft. There are thousands of online writing communities that can help in that regard. What will make a successful article? Well, the answers can be varied depending on the scope and nature of the article. I think there can be no standard way of writing an article. However, we can at least agree on some universal principles of what constitutes a good article. First, any item should be captivating to the recipients or the audience. Readers should be glued to it and have a thirst for reading to the end. It will read two, three or even more or keep as a souvenir for the days and years ahead. This article is ideal and if yours can get to that level then the better. Your article should provide useful information that the reader can use to their advantage or at least enlighten you on important issues. If it's a story that will give the reader a temporary relief and inspiration in a particular subject. Dream or will be full of imagination, which gives you a feeling of relaxation. Soon you will entertain. How will you accomplish that? By organizing this on a logical and structured. Going to use words to convey ideas, precisely, that will speak his mind and think what you say. Choose the right words to convey the desired message. You swear not to use metaphors and jargon incomprehensible and if it does then you are sure you are at the level that your audience is familiar with ease. Use the appropriate similes and aphorisms. Be concise in their use of language, sentences and paragraphs that flow smoothly with similar ideas and flowing properly grouped in a logical and enjoyable. The paragraphs are short and measured. Everything that is not easily achieved with the stroke of a pen and you have to do much of the learning and imagination to reach that level. Hopefully there is no easy road to that goal. This is through constant reading, especially fiction, as they are a great resource of ideas are imaginative and use patterns of language. Read regularly and take some notes down. Do not leave books of fiction, but also read magazines, newspapers and other works of nonfiction. See what other successful writers have done and follows the principles behind his writing success. Let us now see how the writing. An article consists of three main parts is the introduction, body and conclusion. The introduction may be said to be the most important part of the article. This is not belittling the other two parties, or say that we have an article without the other parties. We want rather to show its importance in interesting to your readers want to read the article. This is exemplified by the opening paragraph of the first popularly known as the leader or lead paragraph. It is a strength that aptly summarized the subject of the article. Most will probably be a single sentence, but no harm if split into two or three sentences. The body of the article that follows after the introduction and is divided into several paragraphs, depending on the length of the article. The theme of the paper is developed here. The arguments and counter arguments are made. The incident shed. Comments are made. The analysis was performed. Without the body does not have the article with success and no article at all. His credibility as a writer is judged by how successfully handled the drafting of the body. Your readers will not regret having gone beyond the introduction and enter the body. If they are satisfactory in writing, the suspense until you reach the above conclusion. To conclude the article, the witty writer in a few sentences summarizing the article topic. Do not recap the facts cited in the body, but gives the reader the sequel of the story. Everything requires creativity to write a good conclusion leaves readers with a good memory of your article. The conclusion leaves unanswered questions minds of his readers, but gives a final word on the subject. In matters that are full of uncertainty, the writer speculates on the likely outcome. Here comes the most important. You have taken several days or weeks of data collection, gathering ideas, writing and polishing your article and it's time to be won by their sweat. There are several approaches for the sale of your item. Each has its own advantages, but most experts are unanimous that the consultation is the best option. This is simply because it is cheap and gets the value of what you work for, even if after a while. It is free of problems and, though not without its disappointments, is relatively less painful if you get a rejection. Consultation is the first thing you should do after having formed a clear idea on the subject of your article. Check the directory publishing and Internet addresses of the editors responsible for accepting the work of freelance writers and then write them down before them by their names and titles. A query is a page from one or more letter to an editor of a publication called asking for an opportunity to contribute an article for publication. It contains a brief summary of the main theme of the article, suggests the length, it is likely that it will deliver if you put in place to write, the potential benefits arising readers of the article and why you are the right person to write the article. You should put a lot of imagination in writing the query letter like this is your best chance to convince the editor of its ability to fulfill its promises. If you have a good resume to attach or mention briefly the relevant content that makes you stand out as the most suitable for writing the article. Editors prefer experienced writers to novices and if you have what it takes then say so. Otherwise, if you are a beginner, but say they are few examples designed to appeal to readers of publications. If you use special or exclusive sources of information then do not forget to mention that in the query. How many times must a query per item? As often as possible, as long as you are able to fulfill their promises, given time constraints. In fact, for writing business to be viable must send many queries to ensure that their earnings potential will be able to sustain his career. However, you should be wary of a situation where you receive multiple acceptances on the same subject and send exact replicas of the article. Try a different twist and change the text to suit different publications. Take work according to their ability and capacity. The other alternative to the commercialization of their work is to write articles for mass audiences to imagine their needs and preferences and submit to various publications. It is the aim of several publications in a category that you feel is most appropriate to accept the subject of your article. You can also copy your article on your disk or computer, and paste in the virtual communities of web site publishing or email the article to several publishers. This is a quick and inexpensive to make multiple submissions of your articles. We talked about the virtual communities of web publishing and I think we should explain briefly what they are. These are Web sites that accept articles or writers working shape and sell to several publications and will pay a small fee. They are a good starting point for the beginner, as they provide fast results to see their work published. To be honest, it's hard to win writing assignments without some experience of writing or proof that you are a published writer. These websites provide an easy way to prove yourself and earn some of their work. However, these websites may have their own pitfalls, as out of business before receiving payment or benefit from their work and gives little in return. One consolation is that still retain their copyright and can sell your articles to other publications. Please consider these sites as sources of additional income and not the end markets of their written work. While doing your marketing you will experience some difficulties, as some publications that have come out of circulation or publishers who do not respond, but more often, you will receive many rejections polite. Some editors may wish to give suggestions to consider before accepting his proposal. In all we have to accept that rejections are a fact of life and have to live with them, but it will be much wiser if you study the reasons for rejection so you can improve your future reference and presentations that increases their chances of acceptances. While some publishers may not be interested in the topic you are proposing to others who have not been satisfied with their level of experience to handle the items you are proposing to write. It could also be that the publication has received a similar query from another writer or has plans to write a similar piece with his editors. Probably have published an article on the subject recently and feel that they have addressed the issue comprehensively and unless you have something new and refreshing that they are not accepting proposals today. Read what they write to you and learn from their reasons. Do not be discouraged, but send more inquiries to other publications. Choose popular topics for articles and add more value in them, such as statistics, photographs, expert commentary and an objective assessment of the issues. With time and patience ultimately will succeed. As you continue with your writing that you need to organize to successfully exploit the opportunities present themselves, and to make sure they do not cease to beat deadlines. There are basic needs, such as stationery, including manuscript files of clippings and photographs. You need to keep track of your items for which they were published, when and payment tracking. You may have to draw up contracts, write your articles, publish or send via email. Develop and follow a work plan that can succeed in researching and writing articles. Dealing with a first assignment before going to the next. Devote as much time as possible to writing and that this is the main function of his career. If you write less, less is going to win and that will be less motivated to continue writing. Also need to devote much time to consult on the ideas of sundries. This is important as it aims for future sales. Although specializing in a genre that is good, from time to time to look for other areas of writing and markets to maximize their chances of making sales. Manage your financial affairs as well so you do not cripple your career, your income budget and invest in books and other publications or keep your ideas moving train again and again. Do not forget to invest in savings and other lucrative opportunities for the occasional rainy day. Once you have a steady income can open a small office and hire staff to help in the tasks of research, writing and other important. This allows you to produce more items every month, if you handle everything yourself. Keep costs to a minimum and go to high-paying markets. You can build a career out of writing and earn extra income part time or full-time regular income from freelance writing. However, it is necessary to study the art of writing, to organize and the constant search for markets to stay afloat.

allen west