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(Golden, Colo.)-HESTRA, the leading international glove brand in skiing, cycling, outdoor recreation and leisure, announced the addition of a marketing and communications firm and a Lifestyle Marketing Manager to manage the company?s public relations and communications strategy, online marketing, social media and team and event management in the U.S.
HESTRA has hired 8150 Consulting out of Vail, Colo., to manage the company?s overall communications and public relations strategy. Beth Jahnigen Pappas and Jamie Wilson Gunion, co-principals of 8150 Consulting, bring over 25 years combined experience in marketing, public relations and strategic partnerships to HESTRA. Pappas has 13 years experience with marketing, communications and events in the outdoor and winter sports industries having previously worked at Mountain Sports Media (SKI, SKIING & FREEZE), Copper Mountain Resort, Factory Design Labs and the Vail Recreation District. Gunion has 13 years experience with crisis communications, strategic planning, marketing and public relations having worked with the Town of Vail Public Information Office, Copper Mountain Resort and the Vail Recreation District.
Beth Pappas, left, and Jamie Gunion
To elevate the company?s online marketing and team management strategies, HESTRA hired independent consultant Nick Moscia, of Denver, who brings a strong understanding of brand marketing, social media, team management and a passion for snowboarding into the company. Moscia?s experience includes working with Optic Nerve, Core Action Group, Woodward Skateparks, ESPN X Games Skatepark and Van Skateparks.
According to HESTRA USA President Dino Dardano, the company continues to see solid growth in the U.S. market and by hiring 8150 Consulting and Moscia it is planning for future growth.
?We continue elevate our presence in the U.S. market including the recent launch of our bike collection and our entry into the snowboard market this winter,? said Dardano. ?8150 and Nick are an investment to ensure our consumers and retailers are informed about HESTRA?s business and products.?
For more information, go to www.hestragloves.com, e-mail info@hestrausa.com or call 888-939-9969. For media inquiries or photo and product requests, e-mail pr@hestrausa.com or call 970-471-5352 or 970-331-5568.
About HESTRA: A Glove for Every Hand In 2011, HESTRA will celebrate 75 years as one the world?s top manufacturer of gloves. The company HESTRA was founded in 1936 in Sm?land, Sweden by farmer Martin Magnusson, who began producing durable leather gloves for lumberjacks. Four generations later, HESTRA is still run by the Magnusson family and produces gloves for winter sports enthusiasts, outdoor recreation, mountaineering, mountain biking and cycling, casual wear and for the workforce. HESTRA selects natural materials, such as leather and wool, and develops gloves with the user?s needs and area of use in mind. Currently, HESTRA produces over 200 glove models with a diversity that allows users to find their exact HESTRA glove in terms of fit, function and style.
Source: http://skiingbusiness.com/6296/newswire/press-release/hestra-hires-new-marketing-team/
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